Case study · NSW · Meta ads and CRM

AUD 12,000 in India tiger safari bookings in the first month of Meta ads

How Meta lead generation aimed at Australian and New Zealand travellers, plus CRM automation, turned enquiries into bookings for RAP Safaris.

  • ~AUD 12,000 booked in month one
  • 6 of the first 10 leads booked
  • Under AUD 6 per lead
Get a free reviewSee the results

01

The challenge

RAP Safaris, based in NSW, runs tiger safaris in India for travellers from Australia and New Zealand. Until this campaign, the business had never turned an enquiry into a booking within a month.

02

What we did

01

Meta lead generation for AU/NZ travellers

Facebook and Instagram lead campaigns shown to travellers in Australia and New Zealand.

  1. Meta lead form

  2. GoHighLevel contact

  3. Confirmation email

  4. Team notification

  5. Callback task

02

CRM automation in GoHighLevel

Every Meta lead goes straight into GoHighLevel. A contact is created, a branded confirmation email goes out, the team is notified, and a callback task is set.

03

Trade brochure design

The 'Untamed India' trade brochure for travel agents, with a QR code linking to a trade enquiry form.

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03

The result

  • ~AUD 12,000 in safari bookings in the first month

  • 6 of the first 10 leads booked

  • Under AUD 6 per lead

  • The first time the business converted an enquiry within a month

04Working with us

How we work with Australian businesses

  • 01

    In-house team

    Your site is designed and built by our own team. No freelancers, no outsourcing.

  • 02

    AEST hours

    We work remotely on Australian Eastern time, so you hear back during your business day.

  • 03

    AUD pricing

    Projects are quoted and priced in Australian dollars.

  • 04

    One point of contact

    A single person looks after your project, so you always know who to talk to.

05FAQ

Questions about Meta ads

How quickly do Meta ads start producing leads?

Lead campaigns start running as soon as Meta approves the ads, and enquiries can begin coming in from then. Results usually improve over the following weeks as the campaigns gather data and we refine the audiences and creative.

Who owns the ad account?

You do. We work inside your own Meta ad account, so the account, the audiences and all the campaign data stay yours.

Can you connect Meta leads to my CRM?

Yes. For RAP Safaris every Meta lead goes straight into GoHighLevel, where a contact is created, a branded confirmation email goes out, the team is notified and a callback task is set. We look at the CRM you already use and connect it wherever it offers an integration.

Do you work with Australian businesses from India?

Yes. Our in-house team in Navi Mumbai works with businesses in NSW and QLD remotely, on AEST hours, with pricing in AUD and one point of contact for your project.

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Services used: Social media marketing and Facebook ads · Digital marketing