Case study · NSW · Meta ads

1,000+ leads and AUD 200,000+ in bookings for an NSW motorcycle tour company

How Meta ads, creative and email marketing filled their international group tours for Roaming Horizons, an adventure motorcycle tour company based in NSW.

  • 1,000+ leads in 2.5 months
  • Under AUD 4.50 per lead
  • AUD 200,000+ in bookings
Get a free reviewSee the results

01

The challenge

Roaming Horizons is an NSW-based company running international group motorcycle tours to places like Nepal, Sri Lanka and Kenya, mostly for Australian riders aged 45 to 75. They needed a reliable flow of enquiries from riders, at a cost per lead that made each tour worth running.

02

What we did

01

Meta ads built to generate leads

Facebook and Instagram lead campaigns aimed at riders interested in adventure motorcycle tours.

02

Email marketing

Email campaigns in Brevo keep new leads engaged while they plan their ride.

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03

The result

  • 1,000+ leads in the first 2.5 months

  • Under AUD 4.50 per lead

  • AUD 200,000+ in bookings from those leads

04Working with us

How we work with Australian businesses

  • 01

    In-house team

    Your site is designed and built by our own team. No freelancers, no outsourcing.

  • 02

    AEST hours

    We work remotely on Australian Eastern time, so you hear back during your business day.

  • 03

    AUD pricing

    Projects are quoted and priced in Australian dollars.

  • 04

    One point of contact

    A single person looks after your project, so you always know who to talk to.

05FAQ

Questions about Meta ads

How quickly do Meta ads start producing leads?

Lead campaigns start running as soon as Meta approves the ads, and enquiries can begin coming in from then. Results usually improve over the following weeks as the campaigns gather data and we refine the audiences and creative.

Who owns the ad account?

You do. We work inside your own Meta ad account, so the account, the audiences and all the campaign data stay yours.

Do you create the ad creative and reels?

Yes. Our in-house team writes, designs and edits the ad creative and reels, so the ads and the campaigns are planned together.

Do you work with Australian businesses from India?

Yes. Our in-house team in Navi Mumbai works with businesses in NSW and QLD remotely, on AEST hours, with pricing in AUD and one point of contact for your project.

Want results like these?

Tell us about your business and we'll review your ads or website for free.

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Services used: Social media marketing and Facebook ads · Digital marketing