Case study · Sydney · Website redesign

A Sydney travel agency website rebuilt to make enquiring and booking easy

How we rebuilt the website for Travel Crafters, a Sydney travel agency with years of history and a loyal community of travellers.

  • Booking stays on-site
  • Every enquiry into the CRM
  • 368 blog posts cleaned up
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Travel Crafters is a Sydney travel agency with years of history and a loyal community of travellers. But their website wasn't keeping up with the business. This is where they started.

We rebuilt it around one goal: making it easy to enquire and book. A lighter, cleaner design. Clear pricing cards. Booking tools built right into the site, so visitors never get sent somewhere else. And every enquiry now flows straight into their CRM, so no lead gets missed.

Behind the scenes, we cleaned up years of old blog content and removed spam backlinks that could hurt their Google rankings.

This is the result. Our in-house team builds websites that work as hard as you do. I'm Rahul from Eco Biznfc. If your website needs the same, let's talk.

01Before and after

From the old homepage to the new live site

The new Travel Crafters homepage, with flight, cruise, tour and car rental search in the hero
The previous Travel Crafters homepage: orange top bar, logo and menu, and a cruise photo with an "Explore the World Cruising" banner and a Book Now button
BeforeAfter
Where they started → the new live site

02

The challenge

Travel Crafters is a Sydney travel agency with years of history and a loyal community of travellers, but their website wasn't keeping up with the business.

The goal for the rebuild was simple: make it easy for travellers to enquire and book.

03

What we did

Tour cards on the new site, each showing the destination, price and a Get a quote button

01

A lighter, cleaner design with clear pricing cards

We rebuilt the whole site with a lighter, cleaner design. Tours now sit on clear pricing cards, each with its own quote button.

The homepage hero with Flights, Cruise, Tour and Car Rental tabs built into the page

02

Booking that stays on the site

Partner booking tools are embedded on travelcrafters.com.au, so visitors can look at flights, cruises, tours and car rental without being sent to another website.

  1. Website enquiry

    travelcrafters.com.au

  2. GoHighLevel CRM

    Captured automatically

  3. Travel Crafters team

    Every lead in one place

03

Every enquiry straight into the CRM

Website enquiries flow straight into GoHighLevel, so no lead is missed.

368 blog posts reviewed

  • Keep

    Still useful

  • Combine

    Merge overlapping posts

  • Redirect

    Point to a better page

  • Remove

    Retire what no longer helps

Spam backlinks disavowed in Google Search Console

04

An SEO clean-up of years of old content

We reviewed 368 old blog posts against Search Console data and sorted each one into keep, combine, redirect or remove. Spam backlinks were disavowed in Google Search Console.

Google Search Console and Merchant Center are now set up for the new site.

Is your website costing you enquiries?

Get a free website review

04

The result

  • Live since October 2026: the new site is up and taking enquiries

  • Every website enquiry is captured automatically in GoHighLevel

  • The booking journey stays on travelcrafters.com.au, with no hand-offs to other sites

Search and enquiry results will be added 90 days after launch.

05Working with us

How we work with Australian businesses

  • 01

    In-house team

    Your site is designed and built by our own team. No freelancers, no outsourcing.

  • 02

    AEST hours

    We work remotely on Australian Eastern time, so you hear back during your business day.

  • 03

    AUD pricing

    Projects are quoted and priced in Australian dollars.

  • 04

    One point of contact

    A single person looks after your project, so you always know who to talk to.

06FAQ

Questions Australian businesses ask us

How long does a website rebuild take?

Most website rebuilds take 3–6 weeks, depending on scope.

Can you work with my existing booking or CRM tools?

Usually, yes. For Travel Crafters we embedded partner booking tools on their own domain and sent every website enquiry into GoHighLevel. We look at the tools you already use and connect them wherever they offer an embed, an API or a form integration.

Do you work with Australian businesses from India?

Yes. Our in-house team in Navi Mumbai works with businesses in NSW and QLD remotely, on AEST hours, with pricing in AUD and one point of contact for your project.

What does a website cost?

Every project is quoted at a fixed price on its scope. Get a free website review and we'll send you a quote.

Do you handle SEO as well?

Yes. For Travel Crafters we reviewed 368 old blog posts against Search Console data, disavowed spam backlinks, and set up Google Search Console and Merchant Center. SEO is also available as an ongoing service.

Does your website need the same?

Tell us where to look and we'll review your website for free.

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Services used: Website design and development · SEO services