Case study · Gold Coast, QLD · Website and launch marketing

A website and launch marketing for a new 90-ft superyacht sailing company on the Gold Coast

How we launched VOYŌ with a new website, paid ads, Google Business Profile, online travel marketplaces and corporate outreach.

  • New website
  • Meta, Google and ChatGPT ads
  • Listed on travel marketplaces via Rezdy
  • Corporate outreach in GoHighLevel
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voyo.com.au homepage: 'The Gold Coast's Only Sailing Superyacht'
voyo.com.au homepage: 'The Gold Coast's Only Sailing Superyacht' on a phone

01

The challenge

VOYŌ is a new business sailing a 90-ft superyacht on the Gold Coast. As a launch, it needed to be found and booked from day one — by travellers and by companies planning Christmas parties and charters.

02What we did

The website

voyo.com.au homepage: 'The Gold Coast's Only Sailing Superyacht'
voyo.com.au homepage on a phone

01

A website built for the launch

We built the VOYŌ website for the launch of the business.

VOYŌ 'Check a date for your party' date-request popup
VOYŌ date-request popup on a phone

02

Priority list and booking-source tracking

A 'priority list' popup lets visitors request dates, and booking-source tracking shows which channel each booking came from.

03What we did

Launch marketing

01

Ads on Meta, Google and ChatGPT

Launch campaigns across Meta, Google and ChatGPT ads.

  • Sunset Sailing video ad
  • VOYŌ ad in ChatGPT: 'Gold Coast Superyacht… Fri & Sat 4–7pm from The Spit. 3 hours on a…'
    ChatGPT ad
  • VOYŌ Meta feed ad: Sunset Sailing, Saturday 7 November, from $129 per guest
    Meta feed ads, November 2026
  • VOYŌ Meta feed ad: VIP Reserve midday sailings, VIP spaces from $1,490
  • VOYŌ Meta feed ad: Your own space on the superyacht, Saturday 7 November
  • VOYŌ Meta feed ad: Private charter: the whole superyacht, from $1,350 per hour
  • VOYŌ Meta feed ad: Christmas Party Sailing, from $129 per guest

02

Found on Google and travel marketplaces

A Google Business Profile, plus listings on online travel marketplaces such as GetYourGuide through Rezdy, so marketplace bookings arrive in VOYŌ's own Rezdy booking system.

03

Corporate outreach

Outreach to companies for Christmas parties and charters, run from GoHighLevel.

04

Launch reels

Reels made for the launch.

  • Launch sailing reel, 17 October
  • 'Welcome aboard' reel

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04

The result

  • Launched online in October 2026 across Meta, Google and ChatGPT ads

  • Listed on GetYourGuide and other marketplaces through Rezdy

  • Every booking tracked back to the channel it came from

Results will be updated as campaign data comes in.

05Working with us

How we work with Australian businesses

  • 01

    In-house team

    Your site is designed and built by our own team. No freelancers, no outsourcing.

  • 02

    AEST hours

    We work remotely on Australian Eastern time, so you hear back during your business day.

  • 03

    AUD pricing

    Projects are quoted and priced in Australian dollars.

  • 04

    One point of contact

    A single person looks after your project, so you always know who to talk to.

06FAQ

Questions about launch marketing

Can you run ads on ChatGPT?

Yes. For VOYŌ's launch we ran ChatGPT ads alongside Meta and Google.

Can you list my tours on GetYourGuide and other marketplaces?

Yes. VOYŌ is listed on online travel marketplaces such as GetYourGuide through Rezdy, so marketplace bookings arrive in VOYŌ's own Rezdy booking system.

How do I know which channel my bookings come from?

We set up booking-source tracking so each booking is recorded against the channel it came from.

Did you build the website as well as the ads?

Yes. We built the VOYŌ website, including its date-request popup and booking-source tracking, alongside the Meta, Google and ChatGPT ads.

Do you work with Australian businesses from India?

Yes. Our in-house team in Navi Mumbai works with businesses across Australia remotely, on AEST hours, with pricing in AUD and one point of contact for your project.

Want results like these?

Tell us about your business and we'll review your ads or website for free.

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Services used: Website design and development · Digital marketing · Google Ads management · Social media marketing and Facebook ads